Sunday, 26 February 2012

Vodafone London Fashion Weekend

What a glorious finale to London Fashion Week this event has been!

Eager fashionistas have been flooding into Somerset House all weekend in the hope of fresh inspiration and a designer bargain. It promised to be the shopping event of the year and it certainly didn't disappoint. Loaded with labels from Victor & Rolf to Vivienne Westwood, Jacey Withers to Missoma (Jewellery) and Junky Styling to Henrietta Ludgate (eco) it was a veritable smorgasboard for the fashion-inducted. And just as with that overwhelming feast there was the sense that there was just too much to squeeze into the 4 hour slot that our tickets allowed us. We in fact ended up browsing for much longer but fortunately, our continued curiosity was welcomed by vendors.

The catwalk show was a gorgeous highlight. Designers Holly Fulton (SS12 Collection), Prim Rose, Antipodium (AW12 Collection), Game on, and Jasper Conran (SS12 Collection) brought their best to the catwalk, lapped up by the enthusiastic audience.

Holly Fulton was not untouched by the tribal with her embellished peices, a fantastic white jacket over a swimsuit being one of my favourites and magnetic prints coming  a hot second.

Prim Rose was a fusion of cute and preppy both for men and women, sorbet-fresh and light as a feather after the bold colour blocking of last year. 

Antipodium showcased peices that are the creative children of Geoffrey J Finch. Inspired by the creatives have gathered around him in his London studio, Finch, together with Ashe Peacock, the boutique's creator have designed a collection with edginess and not a little humour. Finch himself describes the collection as 'tongue-in-chic'. Sadly my photography skills were shoved aside so I could enjoy the moment, but check out full details here

Game On have embraced what is probably my favourite current trend, sports luxe. What collection claiming to be sports-anything could avoid an 80s Fame reference here and there. Never was there a better excuse to indulge that dormant I'm-a-dancer attitude with crops, clashing prints and neon brights to light the way. My favourite? The pink dress of course!

Jasper Conran of course couldn't fail to impress. With his lengthy experience in the fashion industry, his collection was mature, chic and gorgeous enough for me to drop the multitasking and once again embrace the moment. 
Lena Dunkin of The Lady magazine keeps me in line

What? I can't buy anymore shoes??

 Of course we had the inevitable dissection at the Chambord bar afterwards! My feet had given up anyway... I can only say THANK YOU Muu Baa...

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